So I tossed in the tried and true traditional pink and green bottle of mascara by Maybelline for a shiny gold bottle of the lash lengthener from Yves St. Laurant. I made the mistake of buying it with thaKing in tow. Least to say there was some commentary about the $30 price tag. Nonetheless, it works fabulously! Long , luscious lashes. The fact that I sometimes remember to use Latisse doesn't hurt either. There is no phantom lash prints left trailing behind on my eyelids and little to no flaking.